Social Media in Business
Social networking is the in-thing online now. It’s so in vogue with web people that every business needs to hop on the train before it’s too late.
Social networking sites make it easier for people to stay in touch with each other and with businesses.
I would like to talk about the role that the two most popular social media sites play in business. Those two are Facebook and Twitter. The reason that today’s businesses need to join social networking sites is because that is where an increasing number of customers and potential customers are hanging out. Businesses always want to engage with customers and to attract others so these social media sites offer yet another platform for improving the customer service experience.
Facebook has over 400 million active users with the average user spending 55 minutes on the site daily.
Facebook allows people and companies to create profiles and pages where information like status updates, links, pictures and video get shared. Using Facebook pages, groups and profiles, people, organizations and businesses form ever-expanding networks of friends and fans that constantly share information.
Businesses with a Facebook presence have a huge chance of being more connected to their clients and customers. The more fans a Facebook page has, the higher chances of interactivity.
Twitter is a micro-blogging platform where short posts (known as tweets) are sent out in real-time. Tweets are limited to 140 characters and because of this it helps to make them clear and to the point.
Users post tweets and/or follow other people, businesses or organizations. Hash tags are words or statements preceded with the # character (e.g. #Vday) that aid in searches for information on Twitter. User addresses preceded with the @ character (@StoneAtwine) are used to identify Twitter users.
Businesses can gain followers on Twitter by running giveaways, promotions and all kinds of competitions. If a business gets a big number of followers, every tweet that the business sends out has the potential of sending out a positive message to a huge number of customers.
Twitter can also be used by businesses to keep track of competitors’ plans and promotions just by following the competitors.
It can be used to engage followers and find out what they like and don’t like. It helps businesses to listen to what customers are saying and does help to even out the one-way communication route that most traditional businesses are used to.
Friends, fans or followers on social media sites should not be treated as consumers by constantly pushing adverts down their throats. They should be engaged as real people which should help businesses maintain a human touch.
Don’t Miss Out
C.E.O’s and other decision makers may wonder why they need to take on extra work on Facebook and Twitter but social networking can only be ignored at your business’ loss because that’s where an increasing number of your customers and potential customers are hanging out.
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