Stone Atwine – Social Media Simplicity

Social Media in Business

Posted in Uncategorized by stoneatwine on February 15, 2010

Social networking is the in-thing online now. It’s so in vogue with web people that every business needs to hop on the train before it’s too late.

Social networking sites make it easier for people to stay in touch with each other and with businesses.

I would like to talk about the role that the two most popular social media sites play in business. Those two are Facebook and Twitter. The reason that today’s businesses need to join social networking sites is because that is where an increasing number of customers and potential customers are hanging out. Businesses always want to engage with customers and to attract others so these social media sites offer yet another platform for improving the customer service experience.

Facebook

Some people continue to use email less and less and rely more on Facebook messages as the number one way to communicate.

Facebook has over 400 million active users with the average user spending 55 minutes on the site daily.

Facebook allows people and companies to create profiles and pages where information like status updates, links, pictures and video get shared. Using Facebook pages, groups and profiles, people, organizations and businesses form ever-expanding networks of friends and fans that constantly share information.

Businesses with a Facebook presence have a huge chance of being more connected to their clients and customers. The more fans a Facebook page has, the higher chances of interactivity.

Twitter

Twitter is a micro-blogging platform where short posts (known as tweets) are sent out in real-time. Tweets are limited to 140 characters and because of this it helps to make them clear and to the point.

Users post tweets and/or follow other people, businesses or organizations. Hash tags are words or statements preceded with the # character (e.g. #Vday) that aid in searches for information on Twitter. User addresses preceded with the @ character (@StoneAtwine) are used to identify Twitter users.

Twitter has gained so much popularity that some businesses (like Dell, Starbucks, Whole Foods) have taken full advantage of its use to increase or improve their customer interaction.

Businesses can gain followers on Twitter by running giveaways, promotions and all kinds of competitions. If a business gets a big number of followers, every tweet that the business sends out has the potential of sending out a positive message to a huge number of customers.

Twitter can also be used by businesses to keep track of competitors’ plans and promotions just by following the competitors.

It can be used to engage followers and find out what they like and don’t like. It helps businesses to listen to what customers are saying and does help to even out the one-way communication route that most traditional businesses are used to.

Be Social

Friends, fans or followers on social media sites should not be treated as consumers by constantly pushing adverts down their throats. They should be engaged as real people which should help businesses maintain a human touch.

Don’t Miss Out

C.E.O’s and other decision makers may wonder why they need to take on extra work on Facebook and Twitter but social networking can only be ignored at your business’ loss because that’s where an increasing number of your customers and potential customers are hanging out.

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2 Responses

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  1. Josh Hanagarne said, on February 19, 2010 at 12:05 am

    I would also advise these CEOs to get someone familiar with the ins and out to do the work for them. I’ve seen some pretty funny things when people hear that they “should be on Twitter” and then they learn as little as possible about Twitter before venturing out.

    I read your article about Buzz. How do you feel about it so far?

  2. stoneatwine said, on February 19, 2010 at 9:47 am

    That’s for sure. Some people venture out to social media without basic understanding and totally mess things up for their companies.

    Apart from Google Buzz having privacy issues everyone is talking about, I find it to be quite interesting. I like Twitter integration and I hope they build Facebook integration soon. But I find it a little overwhelming. Too much stuff to sort through. I think I’m gonna have to unfollow power users like mashable.

    I find it to be a great place for discussion though.


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