Google Buzz makes it easy for Gmail users to share status updates and content across the web including photos and video. It will be integrated with Google’s photo-sharing site Picasa and video-sharing site YouTube.
Buzz will also have a mobile site and Google intends to launch Buzz for businesses at a later stage.
At the Tuesday press conference, Google Buzz product manager Todd Jackson said “You will automatically follow the people you e-mail and chat with on a regular basis. You will be able to share content from around the Web, including YouTube videos, Flickr photos, site links and other materials. You will be able to share your thoughts in a public way and in a private way. You will get social updates in your inbox. And Google will help you find only the stuff that matters by recommending popular content. The mobile version of Buzz can figure out where you are and show you nearby buzz posts.”
Google has so far failed to get a stronghold in social networking with its Orkut service failing miserably in other parts of the world apart from Brazil where it is hugely popular.
Even with this effort, I think Google will still struggle to beat Facebook and Twitter because I don’t see any reason anyone already using the latter two would want to sign up for Buzz.
If you don’t see Google Buzz in your Gmail, take heart because it is slowly being rolled out and all Gmail users will eventually be able to use it.
It is a feature which will make it easier for Gmail users to view and share their status updates.
Rumor has it that Google could launch this feature as soon as this week.
It should be noted that Gmail users can already update their statuses but as soon as a new update gets posted, the previous one disappears. Users will be able to see stream of updates and the feature will be integrated with YouTube and photo-sharing site Picasa.
I doubt that this will have a huge bearing on Twitter and Facebook but it will all depend on how Google delivers this one. Yahoo previously launched a feature that’s almost the same but not many people are using it.